Press Release: Brighten Up with The Body Shop's Moisture White BB Serum

BRIGHTEN UP!  WITH NEW SERUM-INFUSED BB CREAM

A BB That Works Twice As Hard. 

Make-Up Coverage PLUS the Power of Shiso Serum

Want brighter-looking skin, day after day?  You got it!  Meet new Moisture White_™ Shiso BB Serum Inside SPF 25 PA+++, our supercharged, skin-caring BB Cream that’s infused with serum powered by shiso.    The results are so noticeable that 71% of 100 Asian women who tried it saw instantly fairer skin upon application.  

Our entire Moisture White_™ Shiso range is inspired by the humble herb shiso which is a member of the mint/basil family and believed to reduce early melanin-making signals for brighter, more luminous skin.  

Your Supercharged Multi-Tasker

Delivering superior skincare benefits, Moisture White_™ Shiso BB Serum Inside instantly brightens, corrects, protects and cares for your complexion, making it the multi-tasking must-have for busy, time-pressed mornings.  With a wonderfully lightweight, smooth texture, our sensational serum-infused BB Cream is a joy to apply. 

Suitable for all skin types, its radiant beige shade was specially developed to suit most Asian skin tones. The good level of coverage provides a natural finish.  Perfect! 

8 Benefits In 1

You work extra hard and so should your BB cream! This lightweight skincare BB cream contains ingredients from our bestselling serum to deliver eight – yes, count them! – benefits in every application: 

1.      Brightening

2.      Instant Hydration

3.      Natural Finish

4.      Easily Blendable

5.      UV Protection (mineral sunscreen SPF 25 PA +++)

6.      Soothing

7.      Evens Skin Tone

8.      Lightweight

Nature’s Brighteners Get Active!

Our entire Moisture White_™ Shiso range is infused with a powerful combination of natural ingredients.   Shiso, Vitamin C, liquorice and Community Fair Trade organic aloe vera work together in a special complex designed to help you achieve a luminous skin tone. 

A renowned antioxidant, Vitamin C helps reduce excessive melanin production.  Rich in flavonoids, liquorice is known to enhance skin-brightening.  And aloe vera is prized for its soothing and cooling properties.

How To Use

Use Moisture White_™ Shiso BB Serum Inside as the final step of your morning skincare routine.  Apply with your fingers, gently blending over the face with small circular movements.  The chic bottle has an easy-use pump dispenser for a no-mess application. Use alone, or, for heightened brightening benefit, pair with our Moisture White_™ Shiso Whitening Serum. 

For the optimum in skin brightening, use our full range of Moisture White_™ skincare products to cleanse, tone, treat, moisture and perfect your complexion.  Developed for and tested by Asian women, the products are proven to deliver the visible benefits of skin radiance, clarity and improved luminosity in just four weeks.

 The Heart Inside

Our Community Fair Trade organic aloe vera comes from Guatemala, where it is hand-harvested and hand-filleted within 12 hours to preserve the freshness of the gel. Our trade generates vital income for the farmers of the El Progreso region and has helped to install a water pump to irrigate the farmland of 25 families in the community

MRP: Rs 2095

Quantity: 30 ml